Since Grab is operating in Southeast Asia, Grab has created Twitter accounts for each country to support its social media efforts. A quick snapshot of these Grab Twitter accounts shows that Grab Indonesia (@grabID) has the most number of followers with 74,298, followed by Grab Philippines (@GrabPH) with 39,285 followers). This is not surprising given that both Indonesia and Philippines have huge population of internet users who are active on social media.
In addition, @GrabPH actively engages with its followers responding to tweets mentioning them.
Given the daily volume of commuters who take taxis, twitter is specifically one of the social media platforms on mobile Grab can take advantage of. Let's see who can "grab" this opportunity in the months to come.