MMDA vs. PAGASA: Twitter Tale of the Tape

Snapshot taken Oct. 30, 2014 6:15pm
Traffic vs. Weather
As much as a lot of people follow @MMDA (1.24M) to receive updates on traffic, @dost_pagasa has much more followers with 1.64 million receiving status updates on the weather. However, despite the large gap, @MMDA follows more accounts than @dost_pagasa, though considering their millions of followers, they have a very low following count (42 and 14).

In terms of engagement for the month of October 2014, both considerably sustain the same amount of effort. With regards to mentions though, @MMDA gets much more mentions, which makes sense since there are much more traffic activity and updates than storm activity in a day. Lastly, @MMDA tweets most on Thursdays at 7pm (which is peak hour in traffic) while @dost_pagasa is at 11pm (which is one of their standard times for providing a storm update).

Red Ribbon vs. Goldilocks: Twitter Tale of the Tape

Snapshot taken Oct. 30, 2014 at 5pm.
Goldilocks has 11x more followers, but Red Ribbon is following almost as many accounts as Goldilocks. Red Ribbon seems to have more engagement despite having much less followers than Goldilocks.  However, Goldilocks launched an online contest recently which shows high engagement in the 3rd week of the month resulting in a very high tweet volume in mentions.  Both Goldilocks and Red Ribbon tweet the most at 5pm.

About the Author

Jay de Jesus aims to be a social media influencer by sharing content and insights on social media. Being an experienced web, internet & social media manager skilled in developing and implementing social media communication and strategic online campaigns producing results, Jay is keen on exchanging ideas, tips as well as experiment on new tools and technologies.