Valentine's Viral Video from Dove

Celebrating holidays are a great way of amplifying a message on social media.

On Valentine's day this video entitled "Real Men Surprise Their Dates" had gone viral reaching several thousands of views in just a few days.  The video description says
"On a special Valentine's Day surprise, a group of men accomplished the unexpected by showing their wives, fiancées, and girlfriends just how much they care. With a little help from Dove Men + Care Deodorant, these men got to sing their hearts out to their loved ones without so much as breaking a sweat."

In less than 10 days, this video got 900 thousand views, over with almost half of them viewed on Facebook.
The video got over 5,000 likes, close to a thousand comments, tagged as favorite over a thousand times and garnered the Bronze trending medal from YouTube for gaining huge attention over the last week and is currently seeing exceptional growth in viewership. Though the video was taken in the Philippines, a lot of views also originated from the United States, Australia and Saudi Arabia.

YouTube video stats as of February 23, 2012
In London, Dove launched a twitter campaign asking people to answer “What do you love about your Valentine?.” Tweets and SMS messages were displayed on a huge screen in Victoria Station where around 350,000 people pass though each day. The campaign was part of an ongoing ‘Campaign For Real Beauty’.

With pretty impressive reach in their respective campaigns, Dove's done an excellent job in making good use of social media. 

Philippines Reaching Saturation Point in Number of Users On Facebook

The Philippines is slowly losing its hold in the Top 10 countries on Facebook.

In January 2011, the Philippines gained its highest position in the rank of countries with the largest population on Facebook at 5th place with 20,802,540 registered users, garnering a global audience share of 3.55% on the largest social network.  Last year was also a great year for the Philippines as it gained an estimated 7,808,540 users giving the country a push to 27,033,680 users by the end of 2011.

Source: (2/23/12)
Unfortunately, for 2012, there hasn't been as much growth in terms of new users for Facebook.  As of February 23, 2012, the Philippines is ranked 8th place with 27,594,420 registered users.  One factor of the sudden slowdown could possibly be that the country is reaching its saturation point with its current internet population.   The number of Philippine Facebook users constitute 92.91% of the entire Philippine Internet population.  Given those figures, there's only a remained of less than 2.5 million Philippine Internet users who aren't on Facebook yet.  And even with a 100% Philippine penetration of Facebook, we could only go far as the number of the current  Philippine Internet user total.

Given that analogy with current statistics, it looks like that 8th place is the highest place the Philippines can attain as 7th placer United Kingdom is ranked with more than 30 million Facebook users.

Source: StatCounter, Social Media for Philippines
The bright side is that the Philippines Facebook penetration rate is very high at 92.91%, one of the highest penetration rates and still is the largest social network used by Filipinos.

In addition, as of December 31, 2011, there's a 26.5% penetration rate of Facebook users for the entire Philippine population, which translates to every 1 in 4 Filipinos a registered on Facebook.

Whitney Houston's Death Causes Worldwide Spikes on Social Media

As the world is in shock over the death of music superstar Whitney Houston, people flocked to social media to express their grief as well as share their fondest memories of the music icon.

As reported by CNN, within the 1st hour the news broke, 2.4 million tweets were posted about Whitney Houston.  At its peak during that hour, there were over a thousand tweets per second.  Several colleagues and personalities in the music industry such as Mariah Carey, Usher, Rihanna, Bruno Mars, Gloria Estefan, Ryan Seacrest went to twitter to share their sentiments.  Even Facebook CEO Mark Zuckerberg tweeted "R.I.P. Whitney Houston. Thank you for the amazing music you brought into the world."

On Facebook, people were sharing their favorite Whitney Houston songs by posting various YouTube video clips of the music diva on their walls and sharing it with their friends.

PH Trending Topics: Feb 12, 2012 2:57pm
In the Philippines where Whitney Houston songs have been permanent fixtures on radio, in concerts, in singing contests down to karaoke and videoke favorites, 8 out of the top 10 trending topics within the first few hours were all about Whitney Houston.

Among those Twitter trending topics are R.I.P Whitney Houston,  #FavoriteWhitneySong , #IWillAlwaysLoveYouThe BodyguardWanna Dance With Somebody , GreatestLove and RuntoYou

Popular Filipino singers such as Lea Salonga, Regine Velasquez, Carol Banawa, Christian Bautista, Sharon Cuneta and Gary Valenciano have also expressed their sentiments about Whitney's unexpected death.

Messages are a mixture of sadness, shock, condolences and gratitude for the wonderful music Whitney has shared with the world.
Charice Pempengco, who sang "I Will Always Love You" on the Ellen Degeneres Show and "I Have Nothing" on the Oprah Winfrey Show which catapulted her to international fame, tweeted about the loss of Whitney Houston comparing it to losing a relative.
Topics on Whitney Houston are anticipated to dominate Philippine social media over the next few days.

Thank you Whitney Houston for the music.

About the Author

Jay de Jesus aims to be a social media influencer by sharing content and insights on social media. Being an experienced web, internet & social media manager skilled in developing and implementing social media communication and strategic online campaigns producing results, Jay is keen on exchanging ideas, tips as well as experiment on new tools and technologies.