Friendster To Erase User Content On May 31

Way before Facebook, Youtube and Twitter dominated the Philippine social media scene, there was Friendster.  Launched in 2002, Friendster captured the Filipino audience and it came to a point where a huge population of Friendster users and content were coming from the Philippines.

By 2004 Friendster's popularity decreased in the United States but spurred growth in Southeast Asia. Friendster director of engineering Chris Lunt wondered why its web traffic was spiking in the middle of the night, and noticed that the traffic was coming from the Philippines. He then traced the trail to a Filipino-American marketing consultant and hypnotist named Carmen Leilani de Jesus as the first user to have introduced Friendster to the Philippines, where a number of her friends live.

Interesting Friendster stats show that in August 2008, Friendster had over 75 million registered users and was ranked the 9th largest website in terms of traffic and the 3rd largest social network.  In March 2008 alone, Friendster recorded 39 million unique visitors, with 13.2 million of whom were from the Philippines.

By the 3rd quarter of 2008, the top 15 countries accessing Friendster were the Philippines, Idonesia, Malaysia, USA, Singapore, Canada, India, Australia, UK, Hong Kong, Japan, United Arab Emirates, China, Taiwan and Korea.   The number of Asian countries made Friendster the #1 social network in Asia then with over 55 million registered users and double the size of any other social network in the continent.

World Map of Social Networks
A world map of social networks show that just within a span of a year from June 2009 to June 2010, the Philippines slowly transformed from Friendster country to Facebook country.

If you've invested heavily on posting personal content on your Friendster account or it just simply accumulated through the years, do not fear.  Friendster provides an app called "Friendster Exporter" which allows users to download all their personal data including profile information, friends list, photos, messages, testimonials, shoutouts, blogs and groups.   The result is a zip file with all your data.  There are also additional options to port content to Flickr or Multiply.

So it's time to logon one last time to Friendster (assuming you still remember your password), reminisce using this social network, look at your photos, testimonials and comments from several years ago, download everything for archive and bid farewell for now to our Social Media friend, Friendster.

Friendster states that they plan to reinvent themselves focusing more on entertainment.  With the juggernaut social network Facebook dominating the current social media scene in the Philippines, we have yet to see how this plays out.

Twitter, Youtube & StumbleUpon on the Rise for March 2011

Twitter, Youtube & StumbleUpon on the Rise for March 2011
While Facebook is undoubtedly the most popular Social network used in the Philippines leaving the other social networks in the dust, it's interesting to note that Social Network runnersup Youtube, Twitter and StumbleUpon have shown increased usage for the month of March 2011. 

Based on, the website that ranks social media sites according to their traffic generation capabilities (i.e. the amount of traffic they refer to other websites), Youtube has increased its popularity from 6.29% to 10.18%, Twitter from 4.46% to 5.86% and StumbleUpon from 2.56% to 2.86%, all taking a combined 5.39% share from Facebook.
Source: StatCounter Global Stats - Social Media Market Share

As of April 1, 2011, Facebook still remains the top social network producing an 80.21% share in traffic generation.   This can be traced to the enormous number of links Filipinos on your friends list share on a daily basis and multiplied by the number of times shared to other friends' networks essentially any interesting and popular link a viral candidate.

Twitter has also been on the rise due to recent trending local topics and discussions on Panfilo Lacson, Ligot assets, Azkals, Willie Revillame and Binibining Pilipinas while youtube has grown its popularity from videos of similar related Twitter trending topics.

About the Author

Jay de Jesus aims to be a social media influencer by sharing content and insights on social media. Being an experienced web, internet & social media manager skilled in developing and implementing social media communication and strategic online campaigns producing results, Jay is keen on exchanging ideas, tips as well as experiment on new tools and technologies.