Willie Revillame Goes Viral and Trending But Works Against Him

Twitter Trend for Willie Revillame on 3/28/2011
In a matter of 24 hours, Willie Revillame goes from small talk to Trending Twitter topic.  This happened as a result of Willie Revillame's treatment to a 6 year old contestant on his entertainment show.   The segment where Willie encourages the boy to repeatedly dance sensually obviously against the kid's will was uploaded on Youtube.  Several people felt sorry for the kid who didn't have to go through the humiliation if it weren't for the hosts' encouraging the kid to continue dancing.   The video became viral when several posts on social media were retweeted and shared online with the unified voice that the act could be considered a form of child abuse. 

In a few days, the Youtube video received several thousands of views and just for March 28 alone, the video received an additional 130,000 views.   In a span of 24 hours, tweets on Revillame skyrocketed from a few hundred to 1,500 tweets all mentioning and commenting on the incident in one way or another.

Due to the news spreading like wildfire online,  TV5 released their statement on the incident.   News on the incident caught the attention of the Official Gazette and even posted the letter of Secretary Soliman to TV5 Chairman Manny Pangilinan during the incident and furnishes the MTRCB chairman a copy.  The Department of Social Welfare and Development (DSWD) also issues their own statement on the incident.

Willie Revillame may have gained popularity on social media but in a negative way.

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Jay de Jesus aims to be a social media influencer by sharing content and insights on social media. Being an experienced web, internet & social media manager skilled in developing and implementing social media communication and strategic online campaigns producing results, Jay is keen on exchanging ideas, tips as well as experiment on new tools and technologies.