Trending Twitter Topics in the Philippines - March 30, 2011 1:00pm

Twitter Trending Topics for Philippines - March 30, 2011 1pm Manila time

Majority of the trending keywords on Twitter refer to the three Filipinos who were executed today through lethal injection in China.  They are Sally Ordinario-Villanueva, Ramon Credo and Elizabeth Batain.

Willie Revillame Goes Viral and Trending But Works Against Him

Twitter Trend for Willie Revillame on 3/28/2011
In a matter of 24 hours, Willie Revillame goes from small talk to Trending Twitter topic.  This happened as a result of Willie Revillame's treatment to a 6 year old contestant on his entertainment show.   The segment where Willie encourages the boy to repeatedly dance sensually obviously against the kid's will was uploaded on Youtube.  Several people felt sorry for the kid who didn't have to go through the humiliation if it weren't for the hosts' encouraging the kid to continue dancing.   The video became viral when several posts on social media were retweeted and shared online with the unified voice that the act could be considered a form of child abuse. 

In a few days, the Youtube video received several thousands of views and just for March 28 alone, the video received an additional 130,000 views.   In a span of 24 hours, tweets on Revillame skyrocketed from a few hundred to 1,500 tweets all mentioning and commenting on the incident in one way or another.

Due to the news spreading like wildfire online,  TV5 released their statement on the incident.   News on the incident caught the attention of the Official Gazette and even posted the letter of Secretary Soliman to TV5 Chairman Manny Pangilinan during the incident and furnishes the MTRCB chairman a copy.  The Department of Social Welfare and Development (DSWD) also issues their own statement on the incident.

Willie Revillame may have gained popularity on social media but in a negative way.

Japan Quake and Tsunami Trend Manila Tweets

The recent monster quake in Japan and related topics has made its way to the trending topics on Twitter in Manila.   @ancalerts,  @gmanews and #Philvolcs have been news sources for their tweets on updates. The hashtag #prayforjapan has been created for tweets to offer their support.   This screenshot was taken around 4:00pm Manila time (March 11).

How Huge is Facebook in the Philippines ?

How Huge is Facebook in the Philippines ?
The Philippines currently has a Facebook global market share of 3.63%.   It doesn't sound very spectacular.  But when you translate those percentages into actual figures, you'd be surprised that it translates to 22.8 Million Filipino Facebook users, landing the country conveniently in the 5th spot among the Top 10 countries with the biggest Facebook population.  And every 2 weeks, add somewhere around half a million more new Filipino users to that.

To paint a brighter picture, the Philippines has an internet population of 30 Million as of March 2011.   That's like every 3 out of 4 Filipino internet users have a Facebook account.  Citing Facebook as the top social media site in the Philippines is an understatement.   Facebook dominates social media in the country with an astonishing  87% popularity as the preferred social media network.

Source: StatCounter Global Stats - Social Media Market Share

Facebook isn't limited to online popularity.   Tri-media also recognizes the potential reach of Facebook as print, radio and television all promote their respective Facebook pages on their respective mediums.  Not only  do TV and radio stations have their own Facebook pages, but almost every single TV and radio show in their programming line-up have their own Facebook presence and online communities.  In addition, just about any kind of local community can be found on Facebook:  schools, organizations, companies, websites.  Even ideologies, common interests, political parties, or just about any concept can be virtually formed and instantly talked about on Facebook.

Rarely would you find promotional materials like tarpaulins, billboards and posters without a Facebook address attached to it.   Some companies would even choose to promote their Facebook account over their official website.  It may sound ironic to promote another site over your own, but the key is really getting the most number of people to read your message.  And considering the potential 630 million users on Facebook breaking any geographical barrier,  it's very much worth it.

With the potential of the Philippines this 2011 climbing the ranks to the 3rd biggest Facebook population ever is proof enough how a small country in size can be as huge as it can be on Facebook.

About the Author

Jay de Jesus aims to be a social media influencer by sharing content and insights on social media. Being an experienced web, internet & social media manager skilled in developing and implementing social media communication and strategic online campaigns producing results, Jay is keen on exchanging ideas, tips as well as experiment on new tools and technologies.