Philippines Reaches Its Highest Global Market Share in Facebook Ever

Source: 02/15/11
As of Feb. 15, 2011, the Philippines reaches an all-time record global market share in Facebook at 3.71%, the highest the country has experienced, which accounts for 22,647,820 Philippine users registered on Facebook out of the current Facebook global total of over 610 million users.   Last July 2010, the country had a 3.08% market penetration and rose to 3.26% in September.  By December, it reached 3.33%.   By the 1st week of 2011, the share grew to 3.55% leading to this month's highest at 3.71%.

The Philippines still ranks 5th in the countries with the largest Facebook population, with less than 3 million users away from claiming the 4th spot currently held by Turkey.

More than 1/3rd of the Philippine Facebook population consists of users ages 18-24.  Also, slightly more than half of the total Philippine Facebook population are female.

Popular & Breaking Twitter Trends in Manila - Feb. 8, 2011

Source: Feb. 8, 2011 1:00pm Manila time
As former Armed Forces Chief and Defense Secretary Angelo Tomas Reyes committed suicide early this morning by shooting himself in front of the grave of his mother at the Loyola Memorial Park in Marikina City, it has spawned much discussion on twitter dominating the top keywords related to the incident.

Trending keywords for Feb, 8, 2011, 1:00pm in Manila are:

On Superbowl and Axl Rose - Twitter Trends Manila Monday Morning (Feb. 7, 2011)

Even if football isn't the most popular sport in the Philippines, Pinoys in the Metro are still glued to the Superbowl game evidenced by traces of twitter talk on social media.

And equally as being discussed online is Slash and Axl Rose, both of Guns N Roses.

Source: (02/07/2011 10:00am)
 Twitter Trending Topics in Manila, Feb. 7, 2011 (10am)
  • Fergie - the Dutchess and female phenom of The Black Eyed Peas performs as part of Halftime in the NFL Super Bowl 45
  • Slash - making a guest appearance in the Super Bowl halftime too, coincidentally is part of the legendary group Guns N Roses
  • #happybdayaxlrose - Yes, Axl Rose is big in the Philippines for as the Guns N Roses' hit Sweet Child of Mine has been a standard rocker's anthem.  He celebrates his 49th birthday.
Happy Super Bowl and Happy Birthday Axl Rose !

Twitter Trending Topic: All about Chinese New Year

Source: Feb 3, 2011 8:30am
 And you guessed it right, all around the Metro, people are greeting each other on Twitter as the Chinese New Year ushered in last midnight.

The Chinese New Year greeting in the Hokkien dialect is "Kiong Hee Huat Tsai" which translates to “Congratulations and wishing you prosperity!”  

Also, the Cantonese version, “Kung Hei Fat Choi” is still obviously the more popular greeting.  However, Filipinos are now urged to use and adapt the Hokkien version since it's the dialect spoken in the Fujian province where most of the Chinese-Filipinos come from.

Another Half a Million Filipinos Join Facebook


Since January 25, 2011, another 557,060 Filipinos joined Facebook bringing the country total to 22,316,340 Filipinos, a 3.68% global share on the giant social network.   The female to male percentage is 52.1% is to 47.9% with 11.5 million females registered.   The 18 - 24 age brackets still remains the top age segment with 8,665,500 users.

The Philippines is just a little bit over 3 million users away from gaining the 4th spot from Turkey as the largest Facebook population.  With the current rate we're going, we just might reach that before May 2011.
10 Largest Countries (as of Feb. 1, 2011)
1. United States      148,867,700
2. Indonesia      34,498,920
3. United Kingdom      28,041,780
4. Turkey      25,420,400
5. Philippines      22,316,340
6. France      20,540,560
7. India      20,475,220
8. Mexico      20,221,700
9. Italy      17,997,800
10. Canada      16,841,560

Trending Twitter Topics Near Chinatown for Chinese New Year

Source: Feb 2, 2011 4:15pm
Most of the trending topics in Manila, particularly Binondo, are focused on Chinese New Year as they are ready to usher in the year of the rabbit.

Here are the top keywords trending on twitter as of Feb. 2, 2011 4:15pm:
  • Hei, Choi - words from the Chinese New Year greeting "Kung Hei Fat Choi".
  • Tikoy - ceremonial food (rice cakes) associated with Chinese New Year
  • lunar - sometimes also referred to as "Chinese Lunar New Year"
Then there is the other trending topic that February is also popular for:
In Manila, there will be a countdown to Chinese New Year at Quirino Grandstand in Rizal Park at 9 p.m. Wednesday.  The traditional lion and dragon dances, Chinese delicacy offerings like tikoy and feng shui reading will take place in Manila.

Update: Feb 3, 2011 8:30am (Chinese New Year)
  • Hei, Choi - words from the Chinese New Year greeting "Kung Hei Fat Choi" which means "Congratulations and wishing you prosperity!”
  • Kiong, Huat, Tsai - words from the Chinese Hokkien dialect greeting of "Kiong Hee Huat Tsai"
  • fireworks - one of the highlights in celebrating Chinese New Year around midnight

About the Author

Jay de Jesus aims to be a social media influencer by sharing content and insights on social media. Being an experienced web, internet & social media manager skilled in developing and implementing social media communication and strategic online campaigns producing results, Jay is keen on exchanging ideas, tips as well as experiment on new tools and technologies.